HEAD OF MARKETING

Help Transform the Legal Industry Through AI

The legal industry is undergoing one of the most significant transformations in its history. At Saga, we are building the technology that enables legal professionals to deliver better outcomes, operate more efficiently, and focus on what matters most: human expertise.

Our ambition is not simply to participate in this transformation—we aim to help lead it.

With a rapidly growing user base, a highly scalable product, and significant market potential across Europe, Saga is entering an exciting scale-up phase. We are now seeking an ambitious and commercially driven Head of Marketing to build and lead our marketing function through the next stage of growth.

The Opportunity

This is a unique opportunity to shape the future of a company operating at the intersection of AI, technology, and legal services.

As Head of Marketing, you will own the company’s marketing strategy, demand generation engine, brand development, and go-to-market execution. You will be responsible for translating business objectives into measurable marketing outcomes and establishing Saga as a leading force within legal technology.

You will work closely with the CEO, Commercial leadership, Product leadership, and external partners while building a scalable marketing organization capable of supporting rapid international growth.

Your Mission

  • Approach a disruptive market position by cultivating uniqueness, driving innovation, and challenging the status quo.
  • Building a strong and differentiated market position
  • Creating predictable demand generation and pipeline growth
  • Increasing brand awareness across key markets
  • Delivering measurable commercial impact
  • Supporting Saga’s ambition to challenge established industry norms and become a disruptive force within legal technology

Key Responsibilities

Strategic Marketing Leadership

  • Develop and execute the company’s overall marketing strategy aligned with business objectives.
  • Strengthen Saga’s brand positioning and visibility across target segments and geographies.
  • Own marketing budget, KPIs, reporting, and ROI measurement.

Demand Generation & Growth

  • Build and scale a predictable demand generation engine focused on qualified pipeline growth.
  • Own the entire customer acquisition journey and optimize conversion throughout the funnel.
  • Lead inbound marketing, account-based marketing (ABM), and performance marketing initiatives.

Digital Marketing Excellence

  • Drive digital marketing activities across SEO, SEM, Paid Media, Email Marketing, LinkedIn, Content Marketing, Partner and Channel Marketing.

Marketing Operations & Analytics

  • Implement and optimize marketing automation platforms, CRM processes, and reporting capabilities.
  • Leverage data, analytics, and AI-powered tools to improve decision-making and performance.

Brand, Communications & Events

  • Lead PR, communications, webinars, events, thought leadership initiatives, and partner marketing activities.
  • Collaborate with external agencies and marketing specialists.

Leadership & Collaboration

  • Build, lead, and develop a high-performing marketing team.
  • Work closely with Sales, Product, Customer Success, and Leadership to maximize commercial impact and market success.

What We’re Looking For

  • 5+ years of marketing experience, including at least 3 years in a senior leadership role.
  • Proven track record of generating measurable business growth through marketing.
  • Strong B2B marketing experience.
  • Experience building and scaling marketing functions in high-growth companies.
  • Demonstrated success in demand generation, inbound marketing, and ABM.
  • Strong digital and performance marketing capabilities.
  • Experience with CRM systems and marketing automation platforms.
  • International marketing experience.
  • Experience from SaaS, AI, technology, or other knowledge-intensive industries is highly desirable.

Why Join Saga?

  • Help transform a traditional industry ready for disruption.
  • Play an active role in the AI revolution.
  • Work with a product that addresses a substantial market opportunity.
  • Enjoy significant autonomy and ownership.
  • Influence strategy at the highest level.
  • Join a purpose-driven, supportive, and ambitious culture.
  • Be part of a company with strong growth ambitions across Europe.

Practical Information

  • Travel: Approximately 4-5 days a mont
  • Location: Europe
  • Reporting line: CEO

Should the above correlate with your qualifications and ambitions, contact our advisors in Papillon Executive Search: Wenche Petlund 95 83 31 32 or Frode Pettersen 47 88 82 85

Apply here